USP's For Wastewater Utilities: Clarify Your Next Investment Step To Meet New Regulatory Targets

A Programme Solely Built Around Smart Wastewater Networks —Not Squeezed In Around Drinking Water Network Topics 

The agenda is dedicated solely to wastewater and sewer network challenges—without dilution from drinking water, smart metering, or broader digital themes. It’s designed to help you focus on the investments that will deliver the greatest near-term performance gains in AMP8, while also shaping longer-term strategy with clarity.

For international utilities, the programme offers a concentrated view of how UK operators are aligning digital deployment with regulatory pressure—insight that can inform your own planning and compliance strategies.

Sessions Shaped by Utilities, Not Dominated By Commercial Interests

The agenda has been shaped through extensive strategic conversations—around 80% with wastewater utility end users and 20% with vendors and consultants. That balance ensures the programme stays grounded in frontline operational priorities, while still incorporating valuable market insight and innovation. 

Speakers Who’ve Deployed, Not Just Designed

Presentations are led by practitioners with hands-on experience, not theoretical frameworks. Attendees can expect to hear about what worked, what didn’t, and why.

Technology in Context—Not in Isolation

You won’t just hear about what the sensors do—you’ll hear about where they failed, how they interacted with existing assets, and how teams adapted around them. Whether it’s how to prevent beavers dismantling river sensors or handling signal loss in deep interceptors, the sessions explore the practical realities that operators actually face in deployment.

A More Targeted Event Enabling  Specific Conversations

Because every attendee is involved in some aspect of wastewater transformation, networking is more relevant. Meaning every discussion—from coffee break to roundtable—is grounded in shared technical and regulatory context.

Case Studies with Mixed Results—Not Just Polished Successes

Utilities want to benchmark against what’s happening on the ground—and which technologies are genuinely delivering. That’s why the agenda includes sessions where deployments didn’t go to plan, along with the lessons that followed. You also asked for commercially sophisticated presentations that address implementation realities, including obsolescence—while keeping the balance firmly in favour of utility speakers.

Honest Conversations, Not Marketing Hype 

Attendees tell us they value the candour that comes when no one’s being pushed to ‘sell the success’. That tone has been deliberately protected and is integrated into all of the panels and sessions.

Peer-Led Learning

Most panels and roundtables consist of utility practitioners themselves, so the discussions stay strategic and/or technical, not promotional. Vendors that get involved will talk through actual results and case studies. 

A Room Full of Focused Utilities Who Urgently Need Solutions To Problems 

Because the event centres entirely on wastewater, every attendee has a professional interest in sewer system performance—not just casual booth passers-by.

Fewer Exhibitors, Higher Relevance

You won’t be one of 100 exhibitors. Instead, you’ll be in a more curated environment where every vendor has a role to play in real-world deployment. Where you're one of just 15 to 20 carefully selected solution providers in a room of 90–200 people—all of whom are deeply invested in solving specific wastewater challenges. Over two focused days, you spend approximately 12 hours immersed in direct conversation—not with casual browsers, but with people facing the same technical and operational issues your solutions are built to address.

By the end of Day 2, you're on a first-name basis with many of them. You’ve had 10 to 20 highly relevant, high-quality conversations - perhaps more - each grounded in a shared context, not forced outreach. It’s a setting designed not for visibility alone, but for commercial traction and strategic alignment.

Commercial Credibility Without the Sales Push

Vendors and solution providers were consulted throughout, but the topic selection was led by the needs of water utilities—based on over 50 in-depth conversations with wastewater professionals across the UK (mainly), Europe (some) and North America (several). The result is an agenda driven by operational priorities, not sponsorship tiers—creating a learning environment where utilities are engaged, and vendors are seen as trusted collaborators, not just commercial sponsors or exhibitors

Everyone’s Here for the Same Reason - To Help The Industry Prioritise Solutions That Transform Performance 

No smart meters, no drinking water themes—just people working on wastewater performance. That makes your ROI more compelling by default.

Insights That Help You Refine, Not Just Sell

You’ll hear where deployment struggles exist—not just praise for technologies. That gives you the real-world nuance that can inform product development and help you further tailor your product and service for customers. 

No Competing With Flashy "Expo" Distractions

You’re not competing with showpiece keynotes or spectacle-driven distractions. This is a focused, content-led business forum—where every session has a clear learning objective and is curated with care. The result is a professional environment where your team is taken seriously, and every conversation has the potential to move something forward.

A Chance to Co-Learn, Not Just Broadcast

This is a space where vendors are valued as part of the ecosystem—not just as exhibitors. You’ll hear what utilities genuinely want more of, and where their blockers lie.

Better ROI Than Being One Name in a Massive Hall

At larger expos, many vendors report spending most of their time talking to each other or junior staff. Here, you meet relevant decision-makers and technical influencers —not just marketing interns.

Designed Around Real Deployment Pathways

Because this is a practitioner-first environment, solution providers who’ve been involved in real implementations will find this a more credible, practical platform.