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Through a targeted consultation process with wastewater executives, asset managers, and operational heads across the UK and Europe, we’ve surfaced a consistent set of challenges now shaping AMP8 delivery. The conversations were candid, high-stakes, and practical.
Across the board, leaders are asking not just about which technologies are available—but about what works at scale, under pressure, in live systems. They’re seeking clarity on how to align digital investment with compliance risk, reputational exposure, and real-world performance outcomes.
Our research confirms a sharp shift in executive mindset:
This is no longer a conversation about if smart wastewater systems are needed—it’s about how to make them operationally and commercially viable.
What follows are five live scenarios drawn directly from these engagements, each reflecting a strategic pain point currently being navigated. Alongside them, we highlight the top five solution categories vendors must respond to—each paired with the most pressing questions utilities need answered now.
Most utilities have achieved baseline EDM deployment—but are now focused on making it actionable. Coverage is no longer the challenge; interpretation and integration are.
Key questions being asked:
With growing interest in AI-driven models, digital twins, and predictive logic, utilities are exploring how to anticipate and mitigate spills before they occur.
Key questions being asked:
Rainfall, groundwater, infiltration, sewer capacity—utilities are looking to unify fragmented datasets to make faster, more confident operational decisions.
Key questions being asked:
Technology alone isn’t enough. Utilities are grappling with training, organisational alignment, and operator readiness to use new systems with confidence.
Key questions being asked:
Utility leaders face pressure to demonstrate short-term ROI while also delivering long-term environmental and reputational value.
Key questions being asked:
Contact us today to discuss your project and learn more about how we can help you achieve your goals.
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Strategy Engineering Research Group